GreenRoom
Rethinking Viacom’s internal employee portal.
Company and Role: Beyond Digital, Creative Director, Design Lead
The result: A site that is truly worthy of Viacom
"A social and digital hub that reflects the creative energy that is our lifeblood."
Stuart Winchester, Director of Internal Digital Content and Communications
THE PROCESS
Quantitative and qualitative research gave us the framework we needed to build a user-centric UX, design and content strategy that systematically and creatively addressed core user needs.
User Needs
Based on research findings, we created design solutions prioritizing the following employee needs
1) Personalization and the ability to tailor their intranet experience
2) The ability to collaborate, easier using social tools
3) Internet accessibility at both work and at home
4) A modern design that “didn’t distract and get in the way”
5) A vastly-improved method to navigate to content they regularly access, and finally
6) Relevant “insider” content that only Viacom could deliver.
High Fidelity Wireframes
Features
Creating Design Patterns to Respond User Needs
Personalized quick links / sub-navigation
“Happening Now” editorial hub section
Discussions / “marketplace” community section
“Top Comments” surfaced at the beginning of articles
Customizable “My Profile”
Ability to follow other users
Engaging FAQ section
Final Designs and Style guide
