Ads and Marketing Platform
Introducing simpler brands and solutions for Google’s advertising products
Company and Role: Beyond Digital, Creative Director, Team Lead
BRAND STUDIO
Google came to us with a strategy to introduce simpler brands and solutions for advertisers and publishers: Google Ads, Google Marketing Platform, and Google Ad Manager.
Partnering with Google’s Creative Leadership team, we helped Google build these new brands that deliver the right experiences for consumers across devices and channels in a cohesive manner.
Google Ads Brand Guidelines
Defining a new visual and editorial language
Once the product icon was finalized, I've overseen the creative process of creating the visual and editorial guidelines to ensure that both internal and externals teams use the brand elements consistently. Brand guidelines are is the key deliverable of a branding process to be able to establish a strong brand voice that resonates with the audience, which is essential for building brand awareness; and building trust over time.
Designing Google Marketing Platform
A unified platform, a cohesive brand
Google Marketing Platform is a unified advertising and analytics platform for enterprise marketers that allows them to make better decisions faster.
Stronger collaboration with Google Marketing Platform
Our goal was to unify DoubleClick Advertiser products and the Google Analytics 360 Suite under a single brand:
Google Marketing Platform.
Merging and evolving the existing product icons, we worked on creating an icon that emphasizes unity, connectivity and simplicity.
Google Marketing Platform Brand Guidelines
Brand guidelines consists of brand promise, overarching visual direction, brand logo lockups, color palette, photography, illustration and animation as well as iconography and photography
