MansionGlobal.com
Realigning Mansion Global's digital platform to better reflect their brand and reach their target audience.
Company and Role: Beyond Digital, Creative Lead, UI/UX, Brand System Design
DEFINING THE BRAND PERSONALITY
Mansion Global, is an international luxury real estate listings site, connecting affluent buyers with luxury listings providing a compelling content platform about the global real estate market.
Following multiple co-creation sessions with the client to identify brand personality, the team worked on creating the brand voice and its visual translation into the product
A/B TESTING AND USER CENTRIC STRATEGY
- After establishing the new brand vision, we’ve carried out multiple user interviews and conducted an A/B testing for two potential creative concepts
- Then we built a scalable design system and partnered with Mansion Global’s development team for a seamless handover
User Surveys
Product Style Guide
A New Design System
