MansionGlobal.com
Realigning Mansion Global's digital platform to better reflect their brand and reach their target audience.
Company and Role:  Beyond Digital,  Creative Lead, UI/UX, Brand System Design
DEFINING THE BRAND PERSONALITY
Mansion Global, is an international luxury real estate listings site, connecting affluent buyers with luxury listings providing a compelling content platform about the global real estate market.

Following multiple co-creation sessions with the client to identify brand personality, the team worked on creating the brand voice and its visual translation into the product


A/B TESTING AND USER CENTRIC STRATEGY ​​​​​​​
- After establishing the new brand vision, we’ve carried out multiple user interviews and conducted an A/B testing for two potential creative concepts

- Then we built a scalable design system and partnered with Mansion Global’s development team for a seamless handover
User Surveys

Product Style Guide
A New Design System

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