FOXNEWS.COM
Helping News Corp embark on a path to a digital business with a prototype, visual language and financial model.
Company and Role: Beyond Digital, Creative Lead, UI/UX, Brand System Design
A new brand system and user experience design
We started our process by identifying customer needs and pain points followed by analyzing the competitive landscape.
Once having a better understanding with more data points, the team worked closely to define a digital product strategy which informed the new user experience, and a fresh brand and design system across all channels.
Once the executive team was on board with the new strategy, I’ve worked closely with CTO and internal product team executives to implement the new design system and build all the product features
Newly introduced features are as follows:
- A fresh approach for breaking news
- Time stamp feature
- Following stories
- Flexible, modular system
- Clean, easy navigation
- Top ticker videos
- Hot topics
- Native ad units
- Related and recommended content
- Deeper engagement through deeper stories
- Quick bio and follow feature for authors
- Digital and Channel integration
